Purpose
Make reuse an everyday choice.
Eliminate waste across the value chain by making reuse convenient and economical.
Explore Sustainability →Made in Melbourne
Our story
An existential crisis
This beach, covered in rubbish, was where ZeroTag’s journey began. Our purpose grew from that scene: make reuse an everyday choice.
Mission
Empowering in-person interactions through connected objects.
Ambition
Our philosophy
Less broadcast. More conversation.
Digital technology helps us stay close across distances. But we aren’t built to broadcast to everyone, everywhere, all at once. In the race for speed and reach, communication can lose its meaning.
If marketing is about communication, why does it push in only one direction? Why isn’t the receiver part of the conversation?
We believe technology can be more intimate, mindful and accessible. Small, deliberate interactions can cut through the noise and support healthier relationships with each other and the planet.
Team & board
CEO
Joseph Yap
Joseph’s capstone for his Master of Design, Innovation and Technology explored an ecosystem of smart, reusable packaging, with biodegradable electronics made from bacteria. That work laid the foundation for ZeroTag.
COO
Shimroth Thomas
Before his master’s at RMIT, Shimroth ran a multidisciplinary studio alongside a software agency. His studies focused on sustainable systems, and his work received a design award from the Premier of Victoria.
Board
Ian Wong
Ian is president of Circular Economy Victoria and a startup coach at RMIT University’s startup hub. As a lead partner at IBM in Australia and New Zealand, he guided retailers including Myer and David Jones in their digital media strategy.
Board
Robert Bruce
Robert is a global business leader and lean transformation specialist. He co-founded Whitewater Reinventions, was Head of Operations at Amazon Australia, and was Managing Director of Vistaprint.